SUMMARY
Car manufacturer Toyota is in a 10 million dollar law suit for shockvertising. They had a women believe she was bieng stalked by a wanted criminal, and that the criminal was planning to come to her home. She was emotionally upset and worried. She was constantly crying and stressed out. It was begining to take a tole on her life. She was truly suffering. Other companies have also tried this idea of marketing. Like Diesel which has a women breast feeding a rotting piece of beef. Some experts say you will remember annoying or disturbing adds better. Even if they don't appeal to you.
CONNECTIONS
I think this type of marketing is effective. But not all the time. Some people can get offended, but not everyone will. And these big companys don't care how many people they hurt in the process, as long as there product sells.
REFLECTION
Personally I think Toyota went to far with this one. Not only did this leave a disturbing image in the ladys mind, she thought her life was in jeopardy. Affecting someones daily routine and emotional state is not marketing to me. Especially when they are led into believing there bieng followed by a wanted criminal.
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