Shock Marketing Impact

SUMMARY



Car manufacturer Toyota is in a 10 million dollar law suit for shockvertising. They had a women believe she was bieng stalked by a wanted criminal, and that the criminal was planning to come to her home. She was emotionally upset and worried. She was constantly crying and stressed out. It was begining to take a tole on her life. She was truly suffering. Other companies have also tried this idea of marketing. Like Diesel which has a women breast feeding a rotting piece of beef. Some experts say you will remember annoying or disturbing adds better. Even if they don't appeal to you.

CONNECTIONS

I think this type of marketing is effective. But not all the time. Some people can get offended, but not everyone will. And these big companys don't care how many people they hurt in the process, as long as there product sells.

REFLECTION

Personally I think Toyota went to far with this one. Not only did this leave a disturbing image in the ladys mind, she thought her life was in jeopardy. Affecting someones daily routine and emotional state is not marketing to me. Especially when they are led into believing there bieng followed by a wanted criminal.

UFC

SUMMARY

The Ufc is slowly becoming one of the most popular sports in the world. Its a mixed martial arts where fighters compete in there weight division. And for each weight division has a belt.

CONNECTION

The Ufc is making good money from paper view events and shows all around the world. They currently signed a 100 million dollar deal with spike. The Ufc is slowly crushing boxing because boxing. It has 5 weight divisions unlike boxing which has much more.


REFLECTION

Personally I think in the next 10 years mixed martial arts will be the most popular sport world wide. And most of the viewers are from North America. I think this sport will be very successful because its really easy to keep track of all the weight divisions.